Julia Kuczyńska │ UX designer

Hi 👋🏼
I'm Julia, an end-to-end product designer.

I merge artistic and engineering mindsets, pursue complex concepts, always looking for the right questions. My focus is on simplicity, flawless execution, and delivering impactful results for both users and business.

Selected projects

2022

Building a Strong Foundation: Structuring the Houzy Platform

Information ArchitectureWeb appB2C

Restructured a complex platform to align user and business needs, boosting tool usage and lead generation by ~20%

2022

Key Step: Boosting Registration

A/B testingProduct Growth

Improving registration completion through UX enhancements.

2024-now

Simplifying Decarbonisation: Designing an Enterprise Tool for Real Estate Investment Strategy

SaaSB2BEnterprise tool

Designing software that enables asset managers, investors, and consultancies to optimize Capex planning and develop cost-effective, reliable, low-CO₂ investment strategies.

2023

Enhancing Efficient Connections Between Craftsmen and Customers

0 to 1SaaSWeb + Native appsB2B

A new app optimizing communication between craftsmen and customers, saving up to 30% of their time per quote.

Writing

I write about design, exploring the history of human-computer interaction and the roots that shape aesthetics and functionality.

🏗️ Designing for people: What architecture can learn from UX. about feedback and growing as a designer (2025)
🙃 Questioning status quo. Lessons from Alan Kay. about the perspective-taking approach (not only) in design (2023)
🖼️ To draw or not to draw: is traditional sketching still relevant in the digital design era? about how drawing trains our creativity (2023)
👀 A video every interaction designer should watch. about Douglas Engelbart and Mother of All Demos (2023)
😷 Why does UX matter? And why it has an impact on our lives, literally. about Covid vaccination registration system in Zurich (2021)
🧻 Why your product should not make everyone happy. about prioritising in product design and what it has to do with public toilets (2021)
🏺 What cuneiform has to do with modern icons and why is it milestone in visual communication? about the origins of pictograms (2021)
💾 Where did it come from? Non-computer Daily UI. about the roots of 100 most popular UI elements (2020)

more of my writing  ↗